4 Ways to Make Your Website Mobile-Friendly

More and more people are using their phones to search the internet.  By optimizing your online content for mobile devices, your clients can more efficiently access the information and services your therapy practice provides.  

It has been said that 2014 is the year of the mobile.  People are increasingly accessing online material from their phone, so it’s important that providers are aware that their content is being viewed through multiple channels.  But there are unique challenges that come along with this trend:  a website or blog can appear dramatically different on an iPhone or Android than on a computer screen.  Different features can get warped or skewed on a mobile device.  Thankfully, there are ways to make online content more efficient and accessible for cell-phone users.

Here are 4 ways to optimize your website and online content for mobile devices:

1)  Make a Separate Mobile Site

If you own a smartphone, you are probably familiar with how certain sites offer a version specific for phones.  For example, Facebook has a separate application (a cell-phone app) for mobile users.  It has slight modifications to make it easier to use than the normal site would be from such a small screen, but the general capability is still there.  Creating a separate mobile site will certainly require some tech-savvy skills, so as your therapy practice develops, you may want to consider hiring a web-developer to help you navigate some of the trickier aspects of web design.

2)  Simplify

The mobile version of your site should be very, very simple.  Clean, white space will help viewers not get overwhelmed by too many features.  Not everyone on the main version of your site should be displayed for cell phones users.  Using drop-down menus can help eliminate unnecessary distractions.

3)  Emphasize Prominent Information

Once you’ve decided what to cut out, you need to decide what elements of your original site to keep for your mobile site.  The name of your therapy practice, contact information, and a photo or logo should be very clearly displayed.  If someone has to hunt to find key information, he/she will likely exit your site very soon.  Emphasize your most important message in a clear and concise way.

4)  Provide Links to the Full Site

Although someone may first come across your online content while using a phone, users are more likely to fully interact and take advantage of services through the original site.  Remember that the mobile version is meant to serve as a mini format of your main website or blog.  The full site is the main attraction and ultimately where you want your viewers to go. Make sure to provide a link to redirect viewers to your full site.  

Do you have a mobile version of your website or blog?

How can you use these tips to make your online content more accessible for mobile users?

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Sources:

1)  Photo (c) Canstock Photo ID:  13124395

2)  "9 Tips for Optimizing Your Website for Mobile Users"

Therapist Blog Challenge #2: Pick An Inspirational Quote

Blog about your favorite quote and how it can inspire your readers to do something differently.

Thanks for the great response to therapist blog challenge #1! I'm impressed by your creativity and inventiveness. If you're just joining us for the blog challenge, please continue to post your challenge #1 posts and jump in on this new challenge #2

This one will be easy and fun. Pick your favorite quote and let it be the inpsiration for your next blog post. I've posted a handful of my favorite quotes for you to use if you'd like. You are welcome to use the graphics below in your blog posts too. I created these cool, shareable graphics with the iPhone app InstaQuote (my favorite new app). OK, that's it for challenge #2. Get blogging!

Additional reminders:

• Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that's OK too.
• Post a link for this blog challenge in the comment section of this blog post.
• Read, comment, and share other therapist's articles.
• Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
• Pin it on the challenge Pinterest Board. I've invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
• Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.
• Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).
• The goal of a professional blog is to provide value your website visitors, help them get to know your professional perspective,  increase traffic to your private practice website, and build your practice.

Social Collaboration For Shrinks: Add Your Favorite Practice App To Listly

Two heads are better than one...and two thousand heads are infinitely better. Come on, private practice shrinks, let's do some social collaboration with Listly.

Earlier this week I introduced you to the concept of online social collaboration and suggested some possible ways it might be useful in private practice. I invite you to join in an easy social collaboration experiment by adding to my list of mobile apps I use most for managing my private practice.

As a tech geek and social media freak (and yes, I think these diagnoses should be added to the DSM 5), I delight in the brilliant new mobile apps that are available for fun, for learning and for business. I have my favorite iPad and iPhone apps that I use, but I want to draw from your collective experiences and see what apps you recommend.

Enter Listly (lists made easy + sharable + fun), a really cool and easy to use social media collaboration tool that you can embed in a blog post or website (see below). Here are my favorite private practice apps, links, and description of their use. Will you add yours to the list below?  Here's the process:

• Click the "Sign in" button on the top right side and sign in with Facebook or Twitter (if you don't have a Facebook or Twitter account, then I'm surprise that you're reading this blog)
• Click the "add to list" pink button on the left side
• You'll see pop-up box with the option to add item with or without a link
• Add your suggested app
• Fill out the short form with item link (if you have it) name, description, tags
• Click "add item" button on the bottom of form
• While you're at it, see the "like" and "dislike" buttons on the side of each list item? Feel free to vote on ones that you like.

Top Apps For Private Practice Mental Health Therapists

View more lists from Julie Hanks, LCSW

Thanks for participating in this social collaboration experiment. Fun, huh? More on social collaboration in the coming weeks! If you think of a practice related list you'd like to start, please post a link in the comment below so we can add to your Listly.

(c) Can Stock Photo

Therapist Roll Call: Can We Peek Inside Your Office, Please?

The physical "space" you work  in says a lot about you. Does your office space appeal to your ideal client? Does it speak about your tastes and preferences? Would you be willing to give other shrinks a tour of your office? Why or why not? Every time a new client comes into my office they comment on my denim couch. It feels cozy and casual, which is how I want my clients to feel when they're in my office. The color scheme of the office decor coincides with our logo and website colors...and that's no accident.

I thought it would be fun to peek into the offices of private practitioners to share ideas and get inspiration. So, if you're willing to let the world (or the readers of this blog) see YOUR office space follow these simple step.

1. Take a brief video tour of your waiting area and office (2 minutes or less). You can do this with your iPhone or camera phone.
2. In the video please introduce yourself and tell us what you love about your office space.
3. Upload your video to your Youtube channel and set it as "unlisted." If you don't have a Youtube channel, it's time you set one up.
4. Title your video "Office Tour: [your practice name]"
5. Email me the video link here. Include in the email your name, location, practice name, website link.

I'll feature different office videos in upcoming blog posts with your practice name and website link (this is a free PR opp for your practice & a good excuse to set up a Youtube channel). You'll also be able to embed this video on your own website so potential clients can see inside your office before they meet with you.

Ready, set, go...

Here's a peek into my therapy office Wasatch Family Therapy. I hired a professional to shoot and edit this. Don't worry - your video doesn't have to have music and slick editing :)

photo credit: The Suss-Man (Mike)

Paper Or Electronic? Why I'm Grieving My Paper Files

Call me a bad therapist. It wouldn't be the first time. But I write my case notes during sessions. It's not "writing" really. It's more like "jotting" a few important things down as I go. I sign and date the note at the end of the session and I'm done. Call me crazy, but I like to complete all work, notes, letter writing on behalf of the client during the session. I have resistance to adding and hour or so at the end of my day for case notes.

If you haven't been able to tell from past posts, I tend to be an early adopter when it comes to technology. I had a therapy website in the early 2000's. I've been on Facebook and Twitter for 4 years (which is a long time for the over 40 crowd). I love my iPhone and iPad. I developed an app. But, I haven't yet transition to electronic notes and health records, until now.

Starting today my therapy clinic is finally transitioning to an electronic records and practice management system. After a lot of research we decided to go with Care Paths.

For practical reasons it's a good move for us. Having opened a second location last Fall, it makes sense to use a web-based practice management and records system to have all records in one place, online.  I love that clients will be able to log in, fill out initial paperwork, print their own statements and forms to submit to insurance for reimbursement, or to check their appointment times. I like that we'll be able to sign notes electronically. Supervisors will be able to review and sign supervisee's notes online. I'm thrilled that we'll easily be able to fulfill request for records. As a director, I'm glad that I'll be able to easily audit case notes, outcomes reports, and files. It makes sense.

Yes, this is a good move but I am going to miss being done with my notes at the end of each session. I'm going to miss my own   handwritten visual reminders on case notes - my little arrows and stars highlighting something important. My handwritten signature will no longer matter. There are some things that you give up when you trade paper for electronic and I'm sad about that.

Do you still use paper files or have you transitioned to digital notes? Which program do you use and why? I'd love to hear your comments below.

photo credit: Cokul