Top 10 Toolbox Posts Of 2012

As 2012 draws to a close I thought it would be fun to look back and to see which posts had the most impact and generated the most interest based on unique pageviews. Included in this top 10 list are posts that published during 2012. If you're new to Private Practice Toolbox this will give you a good overview of the ground we've covered this year.

10) 10 Things I Accidentally Did Right In Building My Private Practice

9) The Hazards of Being A Therapist

8) 9 Ways To Get Doctor Referrals

7) 5 Common Myths About Private Practice

6) The 3-Letter Word That Gets More Clients

5) Social Media Marketing Checklist: 10 Steps To Building A Stronger Online Presence

4) How To Get Paid For No Shows

3) What They Don't Teach You In Grad School

2) 20 Ways Shrinks Stay Sane

1) Join the Private Practice Toolbox Facebook Group

Honorable Mentions

Most Twitter Retweets (287 retweets)

Social Media Marketing Checklist: 10 Steps To Building A Stronger Online Presence

Most Facebook "Likes" (128 likes)

20 Ways Shrinks Stay Sane

Was there a particular post that you found helpful in building your practice? Feel free to share the link in the comments below.

Stay tuned for a fun 2013 Therapist Blog Challenge starting next week. I'm going to help you find your blogging voice, get beyond your fears, improve your SEO, and help you become a valuable content creator in 2013!

(c) Can Stock Photo

Benefits Of Blogging For Your Private Therapy Practice

I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I've experienced through blogging, how to find your blogging voice, and how to address ethical concerns. I hope you enjoy the interview. Below, I've summarize the main points of our lively discussion.

What are the benefits of blogging as a practice marketing strategy?

• Grow your practice by making it easier for clients to find you
• Build your brand online
• Fresh content improves SEO for your practice website
• Establishes you as a credible expert in your field
• Online networking with other mental health professionals
• Positive impact on readers all over the world

What are your tips for developing your blogging voice?

• Start where you are
• Reject perfectionistic tendencies
• Remember that you can edit
• Re-purpose previously written content (papers, presentations, other media interviews)
• Read and model after other therapists blogs

Where do you find inspiration for blog post topics?

• Share your philosophical background
• Write about themes you're seeing in therapy
• Write about related news and current events
• Summarize new research and add your take on it
• Share other experts' content, including videos

How do you make time to write?

• Write about the things that energize you and sound fun
• Schedule time to blog once a week

How do you avoid ethical concerns?

• Don't share client information
• Don't share personal information

This interview first appeared on AustraliaCounseling.com.au

Social Collaboration For Shrinks: Add Your Favorite Practice App To Listly

Two heads are better than one...and two thousand heads are infinitely better. Come on, private practice shrinks, let's do some social collaboration with Listly.

Earlier this week I introduced you to the concept of online social collaboration and suggested some possible ways it might be useful in private practice. I invite you to join in an easy social collaboration experiment by adding to my list of mobile apps I use most for managing my private practice.

As a tech geek and social media freak (and yes, I think these diagnoses should be added to the DSM 5), I delight in the brilliant new mobile apps that are available for fun, for learning and for business. I have my favorite iPad and iPhone apps that I use, but I want to draw from your collective experiences and see what apps you recommend.

Enter Listly (lists made easy + sharable + fun), a really cool and easy to use social media collaboration tool that you can embed in a blog post or website (see below). Here are my favorite private practice apps, links, and description of their use. Will you add yours to the list below?  Here's the process:

• Click the "Sign in" button on the top right side and sign in with Facebook or Twitter (if you don't have a Facebook or Twitter account, then I'm surprise that you're reading this blog)
• Click the "add to list" pink button on the left side
• You'll see pop-up box with the option to add item with or without a link
• Add your suggested app
• Fill out the short form with item link (if you have it) name, description, tags
• Click "add item" button on the bottom of form
• While you're at it, see the "like" and "dislike" buttons on the side of each list item? Feel free to vote on ones that you like.

Top Apps For Private Practice Mental Health Therapists

View more lists from Julie Hanks, LCSW

Thanks for participating in this social collaboration experiment. Fun, huh? More on social collaboration in the coming weeks! If you think of a practice related list you'd like to start, please post a link in the comment below so we can add to your Listly.

(c) Can Stock Photo

Poll: How Much Do You Charge For A Therapy Session?

Are you unsure about how much to charge for psychotherapy in private practice? I've blogged recently about signs it's time to raise your fees and how to talk to your clients about raising your fees, but what about setting your fees in the first place?

One thing to consider in setting your psychotherapy rates is what other therapists with equal experience and training are charging. While average fees vary greatly depending on your location, your degree, level of experience, and many other factors, I thought it would be fun to poll who read this blog so you can see where you fall on the continuum to give you a general sense of what other therapists are charging.

Do you want to know how your fees compare to other private practice mental health therapists? Take this poll. What's your fee for a 45-50 min. therapy session?

Are you surprised by the results of this survey? Where do your fees fall on this continuum?

Feel free to post your comments and questions below! If you know other mental health therapist's in private practice, please share this poll with them. (c) Can Stock Photo

Pin A Quote: My New Social Media Marketing 'Crush'

Pin A Quote is a quick and fun way to create a graphic out of your favorite quotes. It allows you to highlight any text and with the click of a button, turn it into a shareable graphic that is automatically links to the site where you found the text. Though it's designed to interface with Pinterest, you don't have to have a Pinterest account to use Pin A Quote.

Once you've selected the quote and created your graphic, Pin A Quote creates a custom URL for that specific quote that you can share on Facebook, Twitter, or other social media sites, and of course, Pinterest.

Here's a screenshot of what I'm talking about. I use Pin A Quote Pro because you can customize the fonts and colors for $1.99. Notice the link at the bottom is the page on my website. When people click on the graphic they'll be directed to that web page.

You may be wondering how this is relevant to your private practice. Good question. Important elements of marketing your private practice are:

1. Building a professional online presence
2. Presenting yourself as an expert in your specialty area
3. Attracting an online following that views you as a valuable resource
4. Creating links that direct more visitors to your website

Pin A Quote can help you accomplish all of these goals.

How To Use Pin A Quote

Here's a brief tutorial published by Pin A Quote on how to use the tool.

Using Pin A Quote To Build Your Practice

1) Share other's inspirational or helpful quotes

If you find an article that would be helpful to your followers, you can create a graphic and direct people to the article. Another idea is to quote your favorite psychology gurus and use it as an additional graphic in a blog post. Here's one of my favorites:

2) Quote yourself as an expert

Take a sentence from a professional presentation or blog post that you've presented and create a graphic of your own quotes. This helps build your identity as an expert and lets others share your wisdom.

3) Engage followers by sharing quotes on social media

Look back at the graphic at the top of this post. See the share buttons on the bottom? You can share quotes on Facebook, Twitter, StumbleUpon, etc. Here's an example of my Private Practice Toolbox board on Pinterest. You'll see that I've pinned many quotes using Pin A Quote.

Try it out and let me know what you think. Feel free to post links to quote graphics you create in the comments below.