Can I Feature Your Private Practice? Content Creation Opportunities on Toolbox

Talk to thousands about your practice by submitting content for Private Practice Toolbox.

I've written a lot about the importance of content creation in building a professional online presence, creating value for website visitors and social media followers, and establishing yourself as an expert in your specialty area.

Incoming links to your practice website boost SEO, boost traffic, and establish credibility. It's always better to create content for larger websites. Well, here's your chance to shine. I want to feature you on THIS blog in 2013! Here are 4 ways you can be featured:

1) Pitch a guest blog 

I'm always looking for guest posts from qualified individuals from a variety of fields who can share insights about how to run, manage, market, and thrive in private practice. I recently started working on my PhD and I'm not able to blog as often as I used to. I'm open to posts from professionals outside the mental health field as well. Attorneys, accountants, SEO experts, marketing, website design, interior design...If your expertise can help private mental health practitioners build successful businesses, pitch away!

2) Be featured in my"Adventures in Private Practice" series

Answer the following questions and submit them with a photo, a brief summary of your practice and a link to your website here.

• Tell me a little about your practice…
• Why did you decide to open a private practice?
• Clients that therapists find to be the most “difficult” are sometimes the ones who can teach them the most. What have you learned from your toughest clients?
• What’s your biggest pet peeve about private practice?
• How did you discover or develop your practice “niche”?
• What resource (book, website, person) helped you the most when setting up your private practice?
• What has surprised you most about being in private practice?
• Has your private practice helped you grow professionally? How so…
• Has it helped you grow personally, too? How so…
• Being a therapist can be emotionally exhausting. What do you do to care for your own emotional and psychological health?
• How do you cope with the inevitable stressors involved with being your own boss?
• What personal strengths have helped you succeed in private practice?

3) Be Featured in a "A Day In The Life" Series 

How do private practitioners spend their time? What does it take to create a thriving practice? Track your private practice activities for one day. Submit a word doc, photo, practice summary, and link to your practice here.

4) Be feature in my "Virtual Office Tour" series

Submit a video tour of your office space and I'll feature it on this blog! Submit you information here. Peek inside other therapist's offices.

Other ways to connect with private practice resources:

Join the Private Practice Toolbox Facebook Group

Join the Twitter conversation using hashtag #practicetoolbox (I'm @julie_hanks)

Join the 2013 Therapist Blog Challenge for help creating regular content on your private practice website.

Martin Fisch via Compfight

Practicing Outside The Box: Growing Tomatoes In Psychotherapy

Stuck in a therapeutic rut? Find inspiration from other therapist's creative strategies and get outside the box!

As therapists, especially those of us who have been practicing for a few years, it's easy to get into a rut and become less creative than we were as eager, bright-eyed interns. Feeling the need to be more creative in the therapy hour inspired me to reach out to other therapists for ideas and inspiration and start this series about practicing outside of the box.

Because I managed to kill every plant I have ever owned (I have a "black thumb") and because I have always fantasized about living in New York City, I was intrigued by psychotherapist Janet Zinn, LCSW's use of "outside the box" strategies to help her clients. Janet found that incorporating nature in the form of a garden in the middle of a New York City practice was a welcome and healing environment for her clients.

Here is what Janet said about her work with a female client:

I had a client who was diagnosed with a serious borderline personality disease. She had been hospitalized on a number of occasions.  She loved gardening, and we planted a tomato plant that she watered, cut back and cultivated twice a week. When the tomatoes grew in she had a sense of accomplishment. As someone who was always told that she was bad, here was something she could feel good about.

We used the tomato plant as a metaphor for her own process in life.  How could she treat herself in a kind and cultivating way? What would nourish her soul?  The tomato plant calmed her.  She felt less reactive when working with the tomato plant.  In the winter, we would use the tomato plant as a  metaphor of patience and the seasons became a lesson on the process of growth and change.

Have you found a creative niche, a unique office space, use non-traditional interventions, or have something that sets you apart from other private practice clinicians? I want to hear about it! Email me with "outside the box" in the subject line.

jacki-dee (catching up) via Compfight

What You Need To Succeed As A Solopreneur Therapist

 Why are so many therapists bad at building a business? A key to building a successful private practice is developing discipline.

Guest post by Clinton Power, a Sydney-based Gestalt therapist and the owner of Clinton Power & Associates and founder of Australia Counselling Directory.

When I first dreamed of being a therapist, my vision was about helping people, making a difference and feeling good about contributing to the well-being of others.

After 10 years as a therapist, I’ve become acutely aware of the reality of running a business by myself. While I still enjoy the reward of doing all those good things I mentioned, I’m also realistic about what it takes to run a private practice. In fact, I’ve come to the conclusion that to be a successful therapist in private practice today, you need to be a solopreneur.

What is a soloprenuer therapist?

So what’s a soloprenuer therapist? Effectively it means you’re an entrepreneurial therapist that works solo. Being a solopreneur therapist means you can hold a big vision of what you want for your business and you’re always on the lookout for new opportunities.

You might have all your qualifications, a lovely office space in the right area where your ideal client is located, the furnishings to accompany it and perhaps an attractive website. But that’s no guarantee that you will attract clients to your practice.

In my mind, to be a successful therapist and soloprenuer, you need to have some of the following skills:

• Marketing skills to effectively communicate about your services
• Accounting skills to track your income and manage your finances
• Discipline to show up and complete your marketing activities
• The ability to create a vision for your business and implement the smaller steps needed
• Interpersonal skills to network with other therapists and allied professionals
• Willingness to learn about online marketing, social media and good website design
• Basic SEO knowledge to help your website and articles show up in the search engines
• Writing skills and basic copywriting skills so you can convert your readers into paying clients

Are you getting the idea?

If you’re feeling overwhelmed, that’s not my intention. I hope you have a sense of how versatile you need to be to be able to run a therapy business that brings you clients on an ongoing basis.

I’m not talking about a hobby therapy business where you see a handful of clients a week. I’m talking about what’s needed to create a thriving practice where you are the ‘go to’ person in your niche and you can make a very comfortable living from being a therapist.

The importance of discipline for the solopreneur therapist

In my coaching and consulting work with many healthcare professionals, I talk to a lot of therapists that are wanting to build their businesses, but are not sure what they’re doing wrong.

If there’s one theme that seems to capture what many therapists struggle with, I would say it’s discipline for the solopreneur.

Maybe it’s from my many years as a classical musician, where I had to be disciplined in my musical practice to maintain my performance standard, but I see discipline as an essential part of my business, but also the mindset needed for success. And I see discipline as a major stumbling block for many therapists.

It’s so essential for the soloprenuer therapist to have discipline, because if you don’t do the work, no one will do it for you.

Tips for developing discipline

Here’s a number of ways you can work on your discipline in your private practice:

• Create a publishing schedule for your blog and stick to it
• Give yourself learning goals to increase your knowledge of how to use social media effectively
• Study the basic principles of copywriting so you can write powerful copy for your services and events
• Learn how to manage money effectively using accounting software that makes your job easier
• Create a networking schedule to build relationships with other healthcare professionals and make yourself accountable
• Create a marketing plan that breaks down into weekly tasks that you follow through on
• Create 1, 3, and 5 year goals for your business, write them down and review your progress every 3-6 months
• Join a mastermind group or find an accountability partner and schedule regular meetings so you can support, encourage and challenge each other

This is just a start, but I hope I’m giving you some ideas here.

I believe if you choose just one of those ideas from the list above and commit to the application, it can only benefit your therapy business.

The practice of discipline is one that many people struggle with, however, I do believe it’s like a muscle that you can build and strengthen with practice over time.

I invite you to experiment with shifting your mindset from thinking of yourself as a business owner to a soloprenuer, and notice what happens in your business. Take this as a challenge to help take your business to the next level.

Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power & Associates- a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Twitter @sydneytherapist.

(c) Can Stock Photo

Pros And Cons Of Group Practice (part 1)

A common private practice question is whether a therapist should join a group practice or venture out on their own as a solo practitioner. The answer is different for everyone depending on your strengths, goals, personality, financial needs, and many other factors.

There are also other options in between solo and group practice, like sharing an office space with other practitioners while maintaining your own practice. "There are numerous ways of forming a group practice including cost/office sharing, partnership, and employment as associates under a licensed provider," according to Kansas Psychologist Wes Crenshaw PhD, ABPP of Family Psychological Services, LLC.

To help make your decision easier, here are some of the benefits and drawbacks of joining a private practice group.

Benefits Of Joining A Group Practice

1) Established business systems

If you're considering joining an established practice, a huge benefit is that they already have office systems in place to support the practice. Michigan therapist Jacquelyn J. Tobey, MA, LLP of  Sollars and Associates says, “I have benefited from joining a group because many of the business practices such as marketing and billing are already established.”

2) Shared expenses and responsibilities

Sharing the costs of operating a business can be appealing. Therapists often underestimate the financial requirements when starting a private practice. Sharing operating costs, office space, equipment, marketing, and administrative expenses are just some of the benefits that North Carolina counselor Erika Myers, LPC enjoys about group practice.

Tobey has learned what it takes to run a business by first joining a group practice. She likens a group practice to renting a furnished room in a house that is already built, whereas private solo practice is more like  designing and building the house on your own. I think that is an excellent analogy.

3) Consultation and camaraderie

Meyers enjoys having colleagues to consult with on difficult cases as well as the camaraderie inherent in interacting regularly with colleagues. "The work we do can be isolating, so having fellow professionals around can help you have more social contacts beyond the professional consultation," Meyers says.

Melissa J Templeton, MA, LPC, LMFT compares working in a group setting to a good relationship. “Like a good marriage, it is the ‘fit’ of the various personalities that determines whether the cohabitation is going to work and work well,” shares Templeton.

4) Referral sources

Illinois counselor Melanie Dillon, LCPC, at Center For Wellness, Inc values the internal referrals generated within her multidisciplinary practice.

My business partners are both chiropractors. One provides acupuncture/Chinese medicine and the other chiropractic care/sports medicine. We have also employed a massage therapist. This way we have created a system that supports internal referrals. The other benefit is that all expenses are now shared, and that my income is no longer dependent on how many clients I see, but on the group as a whole.

Now that you have a feel for the benefits of joining a private practice group, check back later this week for part 2 - the drawbacks of group practice.

(c) Can Stock Photo From your experience, what are the benefits of joining a private practice group?

Sharing Office Space With Your Spouse (part 2): Peek Inside A Rural Dental/Therapy Office

Last week Dr. Christina Hibbert contributed a guest blog highlighting her experience of sharing an office with her husband in rural Flagstaff, AZ. (If you missed it you can read part 1 here.)

In this post, Dr. Hibbert gives us a tour of the office space she shares with her husband, Dentist O.J. Hibbert. Peek into a rural Dentist/Psychologist office and see how this clinical psychologist keeps business "in the family."

Would you like to let other shrinks peek into your office space and be featured on this blog? Get details here.