Contributor

Evolution Of A Private Practice

This year marks my 10th year in private practice and I've spent a lot of time reflecting on and blogging about what's contributed to the growth and longevity of my practice. As I started creating a timeline chronicling the evolution of my practice, it became clear that the growth of my private practice coincides with my online presence building efforts. I don't think it's an accident that when I began actively seeking media interviews, blogging, and building my social networks that my practice experienced tremendous growth.
I challenge you to outline the evolution of your practice. What patterns do you notice about your practice growth? What wisdom can you share with colleagues about what has worked for you?

 

(c) Can Stock Photo

Therapist Roll Call: Join The Private Practice Facebook List

Thanks for your fantastic response to my roll call for private practice therapist using Twitter! Therapists from all around the globe have joined the list. I'll will continue to add therapists to the list so feel free to join anytime by commenting on that post.

I wanted to do the same thing for Facebook Business pages to help you connect to other like-mined therapists to share resources, ideas, practice building tools, and referrals. Only licensed mental health therapists will be listed.

Here's what you need to do to join the Facebook List...

Post a comment below and include the following information:

  1. Facebook page name &  page link (Facebook business page, not personal profile)
  2. your name & credential
  3. your city & state
  4. specialty areas

As the comments come in I’ll post comments and paste your info in the body of this post below to make it easy to click through and "like" the Facebook pages listed.  I look forward to connecting with you. Feel free to forward to colleagues.

Therapist Facebook Page List

Wasatch Family Therapy & Julie Hanks LCSW, Julie Hanks, LCSW, Salt Lake City, UT, women’s mental emotional health, emotionally focused couples therapy, family and parenting, private practice consulting, media contributor

Timeless Solutions Counseling Services ,Tiffany C. Huggins, MEd,NCC,LPC, Charlotte, NC, Specializing in loss and grief issues, Depression, Stress/Anxiety and Life Transitions for children, adults, and older adults.

Drops Of Change , Jo-Anne Mac Millan BA Hons., MA, Limerick City, Republic of Ireland, Humanistic & Integrative Psychotherapist

Maplewood Counseling New Jersey, Debra Feinberg, LCSW, Maplewood, NJ, Anxiety or Fears, Relationships, Parenting, Gay and Lesbian Issues, Multicultural Counseling

A Peaceful Balance, Jennifer Bois-Slattery, LCMHC, MLADC, ICAADC, Nashua, NH, trauma, gender identity counseling, substance abuse, adolescent issues, clinical supervision

Synchronicity Counseling & Wellness, Boise, ID, Kama Hiner, LPC, Nichole Jordan, LCPC, Denae Barowsky, LPC, Marci Danielson, LAMFT, Kristine Kirsch, LPC, Arlene Winkle, LMSW, We are a small group private practive with 6 counselors working with children through adults, anxiety, depression, trauma, custody, LGBT, parenting, EMDR, Sexual issues

Kim Wright LCSW, Kim Wright, LCSW LGBTQQI-friendly, eclectic approach, mostly works from a Cognitive Behavioral / Solution-Focused, aged 15+, who seek treatment to recover from Anxiety, Depression, Sexuality issues/disorders, Psychosis, and Relational/Couples therapy

Soul Tenders, Wendy Bencosme, PhD, Maureen Leigh, MFT, Carol Bennett, MFT, Brandon Guin, MFT, Jan Salvay, MFT, Arcadia, CA, Divorce & Support Group, Anxiety, Grief/Loss, Depression, EMDR, Somatic, Sexual Abuse, Trauma, Parenting, Domestic Violence, Anger Management, Dreams Group, Teens, Couples/Marital Therapy

Pam Dyson, MA, LPC, RPT, St. Louis, MO, Parent coaching, play therapy for children 3-12 years of age

Bruce Nystrom, PhD, Wichita Kansas, specializing in psychological assessment (clinical, forensic, employment, disability, medical) along with stress management, habit control (smoking, weight control, medication compliance), and sex offender treatment

Birmingham Counseling for Women and Girls, Sara Levitsky, LMSW, Birmingham, MI, women and girls of all ages, depression, anxiety, self esteem issues, relationship problems, school/peer issues, parenting support

Cathy Hanville, LCSW, Albany, CA, Trauma, PTSD, EMDR, anxiety, depression, and gender identity

Julie Fanning LCSW, West Dundee, IL, anxiety, mood disorder, early adults and midlife

Carrie Christiansen, LPC, Lenexa, KS, young adults and adolescents with concerns such as depression, anxiety, trauma, self-esteem, and relationship issues

Kelli Hyland, M.D., Salt Lake City, Utah, Whole-person, individualized, collaborative approach to medication management (& psychotherapy) for adults with depression, anxiety, bipolar disorder, schizophrenia, PTSD.

Segal Psychotherapy, LLC, MA, LAMFT, GLBTQ Friendly Therapist helping couples and individuals recover from infidelity, sex and porn addiction, and sexual abuse and sexual trauma.

Julie Jeske, MS, NCC – registered intern working toward my LPC,  Portland, OR, individual, couples and groups, sexuality, intimacy and relationships, women's Live Your Best Life Group

Jason A. Tompkins, LCSW, Tampa, Florida, survivors of suicide, couples, teenagers, Support Group for Adults with Asperger's Syndrome

Integrity Psych Heidi McKenzie, Psy.D, Monroeville, PA, clinical psychologist, anxiety disorders with adults

Miranda Palmer, LMFT, Modesto, CA,  Trauma Therapist doing specialty work with EMDR and other trauma treatment strategies

Lisa J. Johnson, LMFT, Albuquerque, NM, relationships, all forms of families; married, cohabitating, single parent, or blended families,  parents and friends of lesbians and gays and gay parents

Kelly Higdon, MFT, Laguna Hills, CA, women in divorce, anger issues, twenty and thirty something issues

Deborah Owens, Philadelphia, PA, adults and couples, specializing in marriage and couples counseling, anxiety, and recovery

AKCCOnline J. Kip Matthews, PhD, Athens, GA, Consulting, Mind-Body Health, Diversity Issues, Continuing Education Programming, Psycho-Educational Workshops, and College Student Mental Health

Joel D. Carnazzo, Psy.D., Chicago, IL, Substance Abuse, Depression, Anxiety, CBT, Motivational Interviewing

Good Medicine Healing Community, Kimberly O. Sieber, Ph.D., PLLC, Salt Lake City, UT, evidence-based psychological interventions and scientifically-validated spiritual practices aimed at facilitating mental, physical, and spiritual health, and treating chronic pain, medical and neurological conditions, anxiety, depression, bipolar, PTSD, and other stress-related illnesses

Terry Moore, LICSW Omaha, NE, hypnosis in psychotherapy, advanced training and experience in the behavior therapy to treat OCD

AZ Body-Mind Counseling Art Matthews, MA LPC, Mesa, Gilbert, Chandler, AZ, Stress, Anxiety, Panic, Depression, Grief/Loss, Divorce/Uncoupling Recovery, GLBT population

Seasons of Healing Counseling Services Cary Collins, MEd., LPC, Charlotte, NC, life transitions and those experiencing pain (physical/emotional/spiritual) find balance and well-being in mind/body/spirit.I also facilitate groups in SoulCollage(R)

Lucia Cassar Psychologist/Psychoanalist, teenagers, adults and elderly

A Peaceful Life Counseling Services Kat Mindenhall, LCSW, Lakewood, Colorado, cognitive Behavioral, solution focused, and mindfulness therapy for depression/anxiety, parenting, families and couples

Shari Cohn, LCSW, CSAT Madison, Wisconsin, Sex Therapy; Sexual Addiction & Compulsivity; Internet Porn & Cybersex Addiction; Partners, Spouses, Families of Sex Addicts; Survivors of Abuse, Assault, Trauma; PTSD; EMDR; Sexual Difficulties of Abuse, Trauma Survivors; Depression; Anxiety; Individual, Couples, Marriage Counseling

Jodie Gale MA Psychotherapy Northern Beaches, Sydney, Australia, eating disorders, addiction, infertility and alternative parenting paths, life crisis, relationships, anxiety and depression

Fran DiDomenicis, Ph.D. at East Bay Counseling Walnut Creek, CA, Mindfulness Based treatment for Depression, Anxiety, Addictions, and Chronic Pain; Marriage and Relationship Counseling

Jennifer Bois-Slattery, LCMHC,MLADC, ICAADC Nashua, NH, USA: Specialties, trauma, gender identity counseling, substance abuse, adolescent issues, clinical supervision

Dr. Ranjan Patel  brief-term counseling for rapid symptom reduction, and longer-term psychotherapy for deeper exploration, tailor-made treatment for your unique needs, specialties include: anxiety; depression; chronic pain/illness; mindfulness training, relationship issues–in individual and/or couples

Sharon Martin, LCSW San Jose, CA: specialize in mood disorders, anxiety, substance abuse, grief & loss, infertility & pregnancy loss, CBT

Tammy Fletcher, M.A., LMFT San Diego, CA: Medical issues: chronic pain/illness, new diagnosis, disability. Couples therapy, individual and family therapy, depression, anxiety, trauma. Fluent in American Sign Language – deaf and hard of hearing clients welcome

Melissa Wright, MA, LPC, RPT, Kansas City, MO Northland:  children ages 3 and up as well as adults and families who need services due to trauma, life transitions and mental health needs

Demyan Rossouw Cape Town, South Africa: Cognitive Behavioural Coaching & Facilitation, Gen-Y Coaching & Mentoring HIV Coaching, Creativity Coaching

Tanya L. Hilber, PsyD San Diego, CA: middle-age transitions for women and children with trauma, individual issues with a practical, psychodynamic approach that includes finding balance in life

DragonMuse Coaching & Facilitation Demyan Rossouw, Cape Town – South Africa: Cognitive Behavioural Coaching & Facilitation, Gen-Y Coaching & Mentoring, HIV Coaching, Creativity Coaching.

Metis Counseling Kansas City, MO Northland: Work with children ages 3 and up as well as adults and families who need services due to trauma, life transitions and mental health needs.

Rinske Goettsch MA, MBACP Counsellor, I see adults, elderly and couples for short and long term therapy. I specialise in relationship issues in a humanistic and creative way.

The Online Counselling Service Faith Moyo, Accredited Psychological Therapist, 24 Hour Online and Telephone Therapy. Access the worldwide service 7 days a week via secure Email, Instant Chat, VoIP, Webcam and Telephone.

Child's Play Services Andalusia, Alabama: Registered Play Therapist and National Certified Counselor. I specialize in child, adolescent, and family issues.

Erika T. Kendrick, LPC Montclair, NJ: specialize in depression, grief & loss, and domestic violence.

Regina Bright MS, LMHC Mary Esther, Florida: Individual, group, and family therapy for children and adults, developmental and emotional problems including depression, anxiety, stress, as well as unresolved issues resulting from childhood, delinquent and “at risk” adolescents and their families

Child, Parent & Family Institute Nitika T. Bey MSW, LSW, Pennsylvania and New York: Long Term and Short Term Solutions Focused Counseling (STSF)

Mind & Body Journal with Karen Gorrin Karen Gorrin, MA, LMHC Olive Tree Healing Arts Bellevue, Washington: Helping busy professionals find ease and wellbeing. Integrative Psychotherapy, Corporate Wellness, Mind and Body Workshops and Retreats.

Tracy Tucker, LCSW Arlington Heights, IL: My mission is to empower clients and assist them in achieving their personal goals for a healthy, successful life.

Ed Santana, MA, Psychotherapist, Toronto, Ontario: Psychotherapy, Counselling, and Therapy for Individuals and Couples.

Life Designs of Miami by Roberta Gallagher South Miami, Florida: My major focus is working with couples in crises due to betrayal i.e. infidelity: emotional, physical, online, phone.

Kate Elrod MS, LPC-S Austin, TX: Adults, Depression, Anxiety, Self Esteem, Past Abuse/Trauma, Life Transitions.

(Your info will go here...this list is ongoing to add your comment any time. Please summarize your services in one sentence instead of posting a comprehensive list. Thanks!)

Therapist Media Cheat Sheet: Building Your Practice Through TV Interviews

If you got an email today from a local news station asking to interview you as an expert on camera about one of your specialty areas for a news story, how would you respond? Surprisingly, many therapists let the opportunity to speak on camera for a large audience pass them by because of their own anxieties and insecurities about being on camera. Landing interviews on local news and talk shows allows thousands of people "get to know you," hear about your areas of expertise, and become aware of your private practice.

In my experience, the most effective marketing and public relations opportunities for my private practice are the ones I don't have to pay for, where someone else is featuring me as an expert, where I can reach thousands and thousands of people in one shot with accurate information, and where I can let them know that I am in private practice. Several years ago I decided I wanted to not just accept invitations to interview on TV but to actively seek them out and gain media experience. Over the past few years I've become a regular contributor on Utahs #1 women's lifestyle show KSL TV's Studio 5, as well as being interviewed frequently for various news stories. Here are a few things I've learned in the process to help you land local TV interviews in your area in order to educate your community and to draw potential clients to your private practice.

1) Know what's 'newsworthy'

When pitching stories or interview topics to local TV stations it's crucial to know what they're looking for. The fact that you're going into private practice specializing in family therapy isn't newsworthy, but news and other TV shows might be interested in getting your thoughts on a new study showing how cultivating self-compassion helps individuals manage divorce. Last week I was invited to share my thoughts on KSL TV evening news on the topic of interest to families - "Can a playground be too safe?" This story was prompted by a recent story published in the New York Times.

MediaCollege.com defines a story as newsworthy if it has the following characteristics:

Timing - News is all about stories that are current and new. Significance - Something that affects large numbers of people. Proximity - An event happening close to home. Prominence - Involves someone famous or well-known. Human Interest - Appeals to emotion, novel, off-beat, interesting.

  • Watch national news headlines. Pitch a local spin on those stories to local TV producers.
  • Suggest seasonal topics. Pitch interviews around managing holiday stress, or Halloween safety tips for children in October.
  • New research is "news." Keep an eye out for interesting research that's relevant to your practice and offer to interview.

2) Know how to write a press release

When pitching to media you need to speak their language, which means learning how to write a press release.

3) Know how to make their job easier

TV reporters, producers, and journalists are extremely busy and always on a deadline. They don't have time to calm your anxiety or to walk you through the interview process.

  • Respond ASAP to interview requests. If you get contacted by your local media respond immediately or the opportunity will pass you by. Decide ahead that you'll say "yes."
  • Send only relevant information. Highlight the most important information you'd like to talk about and a brief line or two about you and your practice or your basic message (remember my elevator speech posts?). Through a brief stint as a producer and host of a local lifestyle TV show I learned what makes a good and a difficult interviewee. One of the hardest parts of screening potential guests was skimming through too much information hunting for the relevant points.
  • Limit your correspondence. Respect the reporter, journalist or producers time. Though getting a TV interview might be a big deal for us, as the therapist, it's just one of many details they are trying to juggle.
  • Do your homework. Understand the demographic for a given newscast or TV show so you can pitch relevant and helpful topics.

In upcoming articles I'll give tips on how to look and sound good on camera, how to maximize your TV interviews to draw potential clients to your practice, and tips to turn a one time TV appearance into a regular gig.

Have you been on local TV? I'd love to hear about your experience. How did it go? What do you wish you'd known beforehand? If you have any questions for me feel free to comment below or ask me on Twitter @Julie_Hanks or contact me directly here.