What The Heck Is Social Collaboration?

New trends in PR encourage online collaboration. Embracing new platforms can help therapists build professional presence and grow their private practice.

I recently attended an amazing conference in Park City, Utah called "Evo '12" The Evolution of Women in Social Media Conference. What's a shrink doing at a social media conference? In addition to being a therapist, I am a self-professed social media junkie and tech geek. So there.

A conference highlight was a workshop called "The Evolution of PR: A Culture of Collaboration, Connection and Community" taught by PR guru Sarah Evans and search technology innovator Jennifer Gosse. Both presenters work with a new social collaboration platform called Tracky (which you'll be hearing more about in an upcoming posts as I get more familiar with it). There was so much good technology and PR information that I couldn't take it all in or write it all down. I didn't want to miss anything so, I turned to social collaboration.

What is social collaboration?

At this point you may be asking "what is social collaboration?" Social collaboration involves processes that allow people to interact, work together, problem solve and exchange information online.

How can social collaboration help private practitioners?

In short, online social collaboration is a way to raise the visibility of your practice by producing more content through compiling and curating information. It's a way to engage your online social media followers, and also a method of gathering and sharing information with other like-minded professionals. Another use for therapists is in collaborating on notes from conferences and workshops as you'll see later on in this post.

An example of social collaboration: Storify

Storify is an easy to use online platform that allows anyone to tell a story through curating online articles, links, photos, and social media posts.

After attending the PR workshop my head was buzzing with new tips and tools. Why not try out social collaboration to document and share the stuff buzzing in my head? I logged in to Storify.  In about 15 minutes I had curated my favorite tweets, posts, photos, tips, tricks, and notes from many social media platforms posted by workshop participants and published a story on Storify.

I've embedded the story below so you can get a feel for what a rich experience social collaboration can be. Also, in addition to noticing the collaborative format of Storify, check out the content and the creators I've included. Notice that throughout this story I'm also sharing  the names and profiles of many who attended the workshop - social collaboration also means free PR.

[View the story "Evolution of PR: Building A Collaborative Culture " on Storify] How cool is that? Did you also notice that every element within the Storify article is easily sharable on social media? And you can post a comment right in the story. Try it out. That's the fun of social collaboration - synergy of ideas and energy. I love it.

Here are some possible ways you can use Storify in your practice:

• Create stories relating to new research in your specialty areas
• Curate current news topics that relate to your practice areas
• Collect favorite quotes
• Compile links for interviews you've participated in
• Embed Storify articles in blog posts on your practice site

The possibilities for shareable content creation are endless through social collaboration.

Later this week we'll do a social collaboration exercise together. You in? Be thinking about your favorite mobile apps for your practice so you can jump in and share your thoughts!

7 Strategies To Revive Your Dead Facebook Page

Do you have a Facebook page for your private practice? If not, read these articles first:

How To Set Up A Facebook Page and Facebook Pages For Therapists: Some Risks And Benefits

If you already have a practice Facebook page but there's very little interaction going on here are a few tips to revive your page. If people aren't visiting your page and interacting on it, what's the point of having it, right?

7 Facebook strategies that boost interaction on Facebook:

1) Post on weekends and afternoon/evening

According the Entrepreneur.com, weekends and late afternoons are the times when page admins are least likely to add a new post and those posts that receive the highest interaction rates.

2) If you're going to take a day off, pick  Thursday

Thursdays have the highest number of posts with the lowest interaction rate.

3) Post photos

Photos evoke emotion and grab attention. They generate the highest interaction rate, above status updates, video, music & links. When you post a question or status update, post it with a photo.

4) Ask for a comments and "likes"

Call for actions on Facebook pages actually works. Don't be afraid to ask for likes, comments, and shares. People will respond.

5) Be long-winded

Did you know that page interaction goes up with longer status updates?  Don't feel like you have to limit your update to the 140 characters, like on Twitter.

6) Post more frequently

Since not all followers will see every post, posting more frequently will catch the eye of more followers. Half of those who are going to click on your link or update will have done so within the first hour of posting. The other half will interact during the next 9 hours. Keep an eye on your unsubscribe rates to find the "sweet spot" for your page's ideal number of posts.

7) Post interesting content

The best way to boost interaction on your page is to post good, interesting, helpful information.

Sources: http://www.entrepreneur.com/blog/220166 http://www.hellobloggerz.com/social-media/facebook-posting-techniques

What strategies have you used to improve your Facebook Page interaction?

Simplify Your Social Media Life With HootSuite

I have wholeheartedly embraced social media to build my therapy practice and to educate the public on important emotional health and family relationship topics. Technology and social media have allowed me to grow my private practice free of managed care during difficult economic times. Facebook is the #2 referral source to my private practice website, topped only by Google. A common  challenge for private practice therapists is learning to effectively manage social networks in a way that maximizes their time and draws people to their practice.

People often ask how I stay on top of posting and interacting regularly on my social media networks. Just to give you an idea, I manage  3 Twitter accounts, 8 Facebook pages/profiles, LinkedIn, Pinterest, Ping.fm, 3 Ning accounts. One of my favorite social network management systems is HootSuite, a social media dashboard. Although I can't manage all of my accounts from HootSuite, I can manage the largest networks. I pay only $5.99 per month which includes the ability to add one "team member" to can access and manage my social network accounts.

Here's a list of social networks that you can manage from Hootsuite:

• Twitter
• Facebook
• LinkedIn
• Foursquare
• Ping.fm
• WordPress
• MySpace
• Mixi

I'm hoping they'll add Facebook groups, StumbleUpon, and Pinterest very soon.

Here's my 5 minute tutorial walk through of HootSuite's basic functions so you can see the dashboard, functions, and how easy it is to use.

Here are some of the reasons I like HootSuite:

1) Save drafts

You can save drafts of updates, posts, links, etc. to post at a later time, or to repost which saves time.

2) Schedule posts

If you find an article link , quote, or other resource that you want to share on any or all of your social media networks, you can schedule a post in the future by setting the day and time. You can set aside a certain amount of time every week and schedule your posts for the week on all of your networks.

3) Interact directly from the dashboard

Not only can you post updates, photos, links, etc. for HootSuite, you can interact, comment, "like", retweet, and many other options on several networks from one place. You don't have to login to each site separately which saves time.

4) Selectively post to networks

You can send or schedule an update to specific social media pages and not to others. For example, one of my Facebook Pages is a "Music/Band" page for my performing and songwriting. I post more music related links, stories, etc. there and I don't post those on my  private practice Facebook page. You can select which updates to send to each social network depending on the interests of your audience on any specific account.

5) Add team members

HootSuite allows you to add team members to your accounts to help manage your social media. I recently added a team member to assist me. The dashboard shows which team member responded to certain social media posts so you can track the other member's interaction and avoid duplicating responses.

How do you manage your social media networks to build your therapy practice?