Confidence

Pause Before Posting About Work On Personal Social Media Pages (part 1)

 

We all need to vent about a hard day at work, but clinicians should think twice before posting on personal social network pages.

Guest post by Kimberly Sandstrom, MFTI

Have you ever have a long day at the office and wanted to vent your frustration to someone? Me too! We are containers of all sorts of confidential information and sometimes our containers get full, or we get triggered by something that happened during the day. It’s hard to hold it all in at times—especially when it touches or triggers some reaction in us. Yet, we are called to an oath of confidentiality, and sensitivity to our client’s information. For most, venting to a trusted colleague or a relaxation activity can be enough. Yet, some therapists use their personal social media accounts to release stress about their clients. Can’t believe clinicians do this? Read on.

As therapists, we reach in, listen, validate our client’s pain and help them make sense of it so that they can reflect, respond, and repair the distance in their relationships. It can be emotionally draining work. And we need ways to work out our stress. But are personal social media accounts the place to do this? Probably not.

Yet, some therapists post things their clients did or said that made them laugh or made them upset.  Yes, you read that right. I’ve seen complaints about cancellations, clients not following treatment plans, and negligent parents. Then there are the posts intended to be funny—pictures of notes clients left for them (yes, I have seen this), pictures of children in the local paper they treat (this too!). Friends comment back “lol” or similar funny retorts, and then everyone gets a good laugh.

My heart drops whenever I read these posts.

What about all the people in their friendship circle who are in therapy or contemplating therapy? Do they wonder if their own therapist is posting something they said? I know I would.

We have such a wonderful opportunity to promote a positive image o

f ourselves and our therapeutic community and to cultivate confidence in the therapy process (see Julie Hanks' article on using social media in practice). We also have an opportunity to foster community with our public who often need courage just to pick up the phone and call us for support. Posting about clients negatively undermines these opportunities!

The good news is that therapists who post in a negative or comical fashion about their clients are definitely in the minority. And, given that I have seen some of these posts myself online from people I know, I take the view that their posts are not meant to be harmful but meant to release steam from a difficult day, or to draw others in as a way to cope with the “compassion fatigue” often experienced in this line of work. While the person posting does not intend harm, ultimately, in a round-about-way, they can elicit harm. How do we address this problem as we experience stress burnout and how do we address this with our therapeutic community?

Next time, I will provide tips on how to create self-awareness of our personal postings about our work, promote a positive image of therapy, and how to approach colleagues who may not be aware of how their posts about clients impact our wonderful therapeutic community.

Kimberly Sandstrom is a Marriage & Family Therapist Intern and Relationship Educator, Supervised by Kathryn de Bruin, LMFT, working in private practice in San Diego, CA. Married for 24 years, she and her husband are raising three daughters, two of whom are now adults.  She works with couples, and families to create emotionally safe and enduring connections in their most cherished relationships.

 

5 Tips For Overcoming Blogophobia

Blogging is a great way to talk to potential clients about your private practice services and specialties. You can set up a blog account for free at wordpress.com, blogger.com, and many other blogging sites. Since blogs are search engine friendly and blog posts are easy to share on social media sites they are a great tool for attracting new clients to your therapy practice. In addition to reaching potential clients, blogging is also an avenue that allows you to provide valuable resources for current clients. In spite of the many business benefits of blogging, many therapists are hesitant to venture into the blogging world. This hesitation or anxiety about blogging is known as "blogophobia."

When I first started blogging a couple of years ago, I suffered from self-doubt and nagging questions. What if I spend all of this time writing a blog and no one reads it? What if I sound dumb? What if I get mean comments about my posts? Where do I start? What should I blog about? How often should I blog? If you're a therapist wanting to start a blog, or you have a blog that is rarely updated, here are some quick tips to help you gain the confidence to blog consistently and reach more potential clients with your practice message.

1) Keep it short and sweet

Blog posts are generally between 300-500 words. Blog readers want quick and easy information, not long discourses. You've probably written emails that are longer than 300 words. Compared to the length of papers,  thesis, or a dissertation, blogging will be a piece of cake.

2) Let go of perfectionism

Read your post aloud to catch any errors and to make sure that your writing flows. It may also help to have a colleague read through it before you publish to proof for errors you may have missed. If you find mistakes after your blog post is published you can always edit them after the fact.

3) Use your authentic voice

One of the reasons why blogs are so popular is that you get to "know" the blog writer. Unlike professional papers, blogs are often written in first person.  Write about topics that you're passionate about in your own voice so potential clients can get a feel for your therapy style, your strengths, and your theoretical orientation.  Authenticity will draw your ideal clients to your therapy practice.

4) Set a schedule

Blogging regularly is an important part of overcoming your anxiety, of gaining confidence,  and of keeping visitors coming back to your blog for new information. Build time into your schedule to blog as part of your private practice marketing strategy.

5) Recycle content

Start blogging on topics you've already researched and written about. You likely have dozens of research papers, articles, or special projects that you've written during graduate school or your professional career. Take those topics and repurpose them for blog articles.

One final note...make sure you have your contact information on your blog site and at the end of every post so potential clients can visit your website,  or contact you via email or phone.

I'd love to take a peek at your blog posts and see what you're blogging about and share them on social media to help you spread the word about your private practice. Feel free to post links to your articles comment box below.