Pause Before Posting About Work On Social Media Pages (part 2)

Guest post by Kimberly Sandstrom, MFTI

We all have days where we need to let out a little steam about a difficult day at work. Social media is not the place to do it.

In the first post on this topic, my goal was to bring awareness to our community about the hazards of posting personally about clients. Although our clients may not see our personal posts (see Julie Hanks Digital Dual Relationship Dilemmas), our own personal communities will, and our reputation is built on that community.

While my personal profiles are private, my extended friendship community and family I am connected with on these sites, trust me and my ability to keep things confidential for their referrals What I portray on my personal and professional sites will reflect the reputation I have as a therapist.

Does this mean we cannot post anything at all about the work we do on our personal accounts? Certainly not! My heart is for fostering a safe environment for consumers so they will feel comfortable sharing with us in the intimate space of our offices, and assurance that their stories will be kept contained within the walls of our office. Here are some tips to protecting not only yourself but our therapeutic community at large when posting about your therapeutic work.

Think before you post

Ask yourself these questions: If my client saw this, would they like what I posted about them? Is this fostering a positive message about my therapeutic community? What are my motives for posting this (i.e., vent frustration, draw others to me through humor, etc.)? Am I venting my frustration in a way that protects my client and my reputation? Would it be better if I shared this with another colleague privately?

Keep your posts about work general and positive

After a recent couples intensive weekend, my co-facilitator and I were so blessed to see the positive transformation in the couples that attended our workshop. It inspired us. I posted on my personal Facebook profile, “So blessed to watch couples transform their relationships over this weekend at the couples retreat. I love my job!”  Nothing specific about what conversations took place. If one of the participants to read this, it would most likely reflect their own positive experience of the weekend. Occasionally, I have asked for permission from clients to share their inspiring story or something they have written (poem, inspiring reflection) in a blog or to post on my professional social media sites, and again, I keep the information general and positive. And I make sure it is in a place they can see this posted (even though I do not accept former or current clients on these sites—they are open to the public to view).

Develop safe relationships with like-minded colleagues in your own community

We all have funny and frustrating stories from work—no matter what profession we are in. Developing relationships with other therapists in your community can provide you with a group that follows the same values of confidentiality that you do. You can vent your day to them, share funny stories (without giving identifying information about your clients, of course!), and explore your own triggers and countertransference in confidence, instead of publicly.

Have grace with fellow clinicians who may violate this gray area

If you feel inclined, send them a private message with your concerns about their post. If it is done with a spirit of helpfulness, gentleness, and affirms their good intention, they will most likely be grateful.  If, after reading this, you realize that you may have posted something about a client that qualifies as negative or comical, have mercy on yourself! We are human, fallible and worthy of lots of grace in the uncharted territory of social media etiquette!

Kimberly Sandstrom is a Marriage & Family Therapist Intern and Relationship Educator, Supervised by Kathryn de Bruin, LMFT, working in private practice in San Diego, CA. Married for 24 years, she and her husband are raising three daughters, two of whom are now adults.  She works with couples, and families to create emotionally safe and enduring connections in their most cherished relationships.

social media image (c) CanStockPhoto

Pause Before Posting About Work On Personal Social Media Pages (part 1)

We all need to vent about a hard day at work, but clinicians should think twice before posting on personal social network pages.

Guest post by Kimberly Sandstrom, MFTI

Have you ever have a long day at the office and wanted to vent your frustration to someone? Me too! We are containers of all sorts of confidential information and sometimes our containers get full, or we get triggered by something that happened during the day. It’s hard to hold it all in at times—especially when it touches or triggers some reaction in us. Yet, we are called to an oath of confidentiality, and sensitivity to our client’s information. For most, venting to a trusted colleague or a relaxation activity can be enough. Yet, some therapists use their personal social media accounts to release stress about their clients. Can’t believe clinicians do this? Read on.

As therapists, we reach in, listen, validate our client’s pain and help them make sense of it so that they can reflect, respond, and repair the distance in their relationships. It can be emotionally draining work. And we need ways to work out our stress. But are personal social media accounts the place to do this? Probably not.

Yet, some therapists post things their clients did or said that made them laugh or made them upset.  Yes, you read that right. I’ve seen complaints about cancellations, clients not following treatment plans, and negligent parents. Then there are the posts intended to be funny—pictures of notes clients left for them (yes, I have seen this), pictures of children in the local paper they treat (this too!). Friends comment back “lol” or similar funny retorts, and then everyone gets a good laugh.

My heart drops whenever I read these posts.

What about all the people in their friendship circle who are in therapy or contemplating therapy? Do they wonder if their own therapist is posting something they said? I know I would.

We have such a wonderful opportunity to promote a positive image o

f ourselves and our therapeutic community and to cultivate confidence in the therapy process (see Julie Hanks' article on using social media in practice). We also have an opportunity to foster community with our public who often need courage just to pick up the phone and call us for support. Posting about clients negatively undermines these opportunities!

The good news is that therapists who post in a negative or comical fashion about their clients are definitely in the minority. And, given that I have seen some of these posts myself online from people I know, I take the view that their posts are not meant to be harmful but meant to release steam from a difficult day, or to draw others in as a way to cope with the “compassion fatigue” often experienced in this line of work. While the person posting does not intend harm, ultimately, in a round-about-way, they can elicit harm. How do we address this problem as we experience stress burnout and how do we address this with our therapeutic community?

Next time, I will provide tips on how to create self-awareness of our personal postings about our work, promote a positive image of therapy, and how to approach colleagues who may not be aware of how their posts about clients impact our wonderful therapeutic community.

Kimberly Sandstrom is a Marriage & Family Therapist Intern and Relationship Educator, Supervised by Kathryn de Bruin, LMFT, working in private practice in San Diego, CA. Married for 24 years, she and her husband are raising three daughters, two of whom are now adults.  She works with couples, and families to create emotionally safe and enduring connections in their most cherished relationships.