Media Skills

5 Reasons to Network With Other Therapists

(Again) 5 Reasons to Network w- Other TherapistsAs therapists, it’s easy to become isolated. We see our clients, fill out paperwork, perhaps read a book or two to brush up on certain skills, then go home. I certainly don’t mean to imply that the work of a clinical counselor is rote or is not stimulating, but as the nature of therapy is very private, it’s quite possible to get into a routine that greatly limits our interaction with other professionals.

Through my 13 years in private practice and 20+ years in the mental health field, I have come to understand the power of networking with like-minded professionals. Networking is cultivating relationships to facilitate the exchange of information (which may be related to the nature of the profession and/or to career and employment). For our purposes, it simply means being in frequent and meaningful contact with other therapists! This strategy has greatly benefited my practice and also me personally and professionally in numerous ways.

Here are 5 reasons to get out of your office and begin networking with other therapists:

1) Client Referrals        

Perhaps you've recently opened your practice and need to build your clientele. If you know others in the area and have begun to create those relationships, you have a valuable resource to draw upon. Introduce yourself to other practitioners in your area in case they know anyone seeking a therapist with your speciality (it's not self-serving; it's smart). Conversely, if you have a thriving practice and have the wonderful dilemma of having a higher demand for your services than you are able to provide, generously referring out is a way you can serve individuals even though you are not seeing them as clients. Network to learn of others you can contact if/ when this occurs.

2) Combat Loneliness 

We teach our clients about the importance of self-care, but are we tending to our own emotional needs as well? We understand from attachment theory that we innately need connection with others; isolation is quite literally a form of torture, and many therapists I've worked with feel a real sense of disconnection seeing only clients all day. Reach out to others in order to fight loneliness and feel emotionally supported (read more here about this idea).

3) Career Opportunities      

Beyond your work as a clinician, you can use your skills and talents to serve your community in other ways (such as through writing or consulting), and many of these opportunities present themselves through your relationships with others. Perhaps a colleague has suggested or inspired you to expand your activities. Networking has brought me personally many opportunities that I wouldn't have otherwise had. It's quite amazing the possibilities that can open up to you if you devote time and energy to cultivating those professional connections.

4) Collaboration        

Going along with the previous point, finding ways to apply your skills other than by seeing clients is often best done in collaborative efforts. Combining your knowledge and experience with others in the mental health field is a great way to enrich and contribute to the professional community while simultaneously expanding your outreach. This very blog is infinitely more valuable because it contains not only my experiences, but those of others with whom I've networked and created relationships. Reaching out and working with others in the field can enhance your career accomplishments.

5) Communicate About What's New      

If you're sitting in your office all day with only minimal contact with the outside world, it's unlikely that you'll hear about new developments in the field. But through continual networking and staying in touch with other clinicians, you can become aware of and familiar with new therapies and strategies that may enhance your practice. Regular contact with others can help you keep abreast of these new ideas, and you as well can offer your feedback on current topics and controversies relating to therapy.

What are reasons YOU network with others?

How has networking benefitted you?

Stay tuned for an upcoming post about therapist-friendly strategies to effectively network.  

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3 Benefits of Building a Social Media Following

3 Reasons(1)

A sizable social media following demonstrates that you are a reliable and respected source.

Once you've set up your social media platforms of choice (Facebook, Twitter, Instagram, etc.), building a group of dedicated followers takes time. Though it may be discouraging to initially only have a few "likes" on your page, consistently creating and curating content and growing your following is a valuable strategy that can pay off. One of the objectives of expanding your readership (gaining more followers on social media) is raising your visibility in the community and attracting more clients. But beyond this, having a loyal audience can help bring you additional professional opportunities. Here's how:

Writing for reputable sites and outlets is one way to secure multiple income streams for yourself. In my own life and career, I am grateful for the opportunity to be a regular contributor for Psych Central and Answers and also to frequently write for other publications. And the reason that I'm able to have these kinds of additional professional experiences is because of my social media following!

Social Proof of Relevance

When I approach a site, I can better convince them to allow me to write for them if I can demonstrate that I have a substantial readership. For example, I point to my 11,500+ Twitter followers and 2,400 followers on Instagram as evidence that I have an audience that cares about the things I say. When I write for a well-known website, I then share that article to my own followers, which increases traffic for both the site and for myself. This symbiotic relationship is possible because I've first built my own social media audience.   

Demonstrates Your Expertise

In addition to showing the numbers, having a body of work you can draw from is critical when seeking to expand your professional opportunities. If you only have a few posts on your blog, you haven't yet established yourself as a credible writer. But by regularly creating and repurposing material, you have existing content to prove yourself as a trusted source. Also, your blog and other articles is what you are sharing via your social media platforms. The only way your followers will remain loyal readers is if you are consistently providing them with relevant material.

Attract Professional Opportunities

One unexpected result of building a social media following is that professional opportunities that I want are coming to me. Because I have a large body of online work, an engaged social media following, people who are seeking someone with my expertise can easily find me online. I've also heard several amazing stories of colleagues who have had publishers read out to them and offer a book contract because of their online presence and social media following.

Having a dedicated and engaged social media following is an excellent strategy to securing professional opportunities separate from clinical hours. Your online material can be "liked," re-shared, and re-pinned, and you can show the number of followers you have as evidence that you are a reliable source of information in your field.

What are YOU doing to build your social media following?

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3 Things Potential Clients Really Want to Know

We've spent thousands and thousands of dollars on graduate education, continuing education, advanced clinical trainings and years in practicum and under supervision. We have invested a lot in our credentials, and all of the impressive acronyms behind our names. PhD, LCSW, LMFT, RPT, CSAC, LPC  -- and the list goes on.

In my twenty plus years of practice, I have realized that what we value as clinicians is not necessarily the same thing as what those who are considering our services value. In fact, there are some principle criteria that we as clinicians need to meet in order for an individual to choose us as his/her therapist. Of course, there are exceptions. There are clients who are savvy to the ins and outs of mental health credentials, trainings, and certifications and are seeking help from someone in a specific discipline or with specific training. However, as a general rule, potential clients want to  answer "yes" to these 3 questions before they select you as their clinician.

1) Do I like you?  

A sometimes overlooked step of gaining new clients is your approachability. You can have advanced degrees and training, but if someone does not feel drawn to you initially, it's very unlikely he/she will choose you. And remember that not everyone will necessarily favor your particular style, and that's ok! Just as you are looking for an ideal client, he/she is looking for an ideal therapist.

One way potential clients may determine if they like you is by what they see of your online presence. What can someone learn about your personality from your photo(s) and you online content? How do you present yourself? All these can play a significant role in whether or not someone takes the next step in seeking your services.

2) Can I trust you?  

Trust is a critical aspect of the therapy process, and people may want to get an idea of how trustworthy they perceive you to be before becoming a paying client (we don't share our innermost struggles with just anyone). Are you someone who can be trusted with another's vulnerabilities and pain? Would potential clients feel comfortable confiding in you? Do they feel like you are someone who would value and care about them? Do they believe that you are a competent provider?

When it comes to building trust with potential clients, once again a strong online presence can go a long way. By viewing the content you post on your blog and/or social media platforms, they can get a sense of your level of credibility and trustworthiness, and you can begin the process of fostering trust even before a client's first session.

3) Can you help me?

You as a therapist are there to serve, and individuals interested in you want to know that you have the skills to help them. Understandably, potential clients will be willing to emotionally and financially invest in therapy only if they believe it will truly benefit them. Can you use your training and experience to help them problem solve or develop coping skills? Does your professional expertise match their therapeutic needs? The answers to these questions influence whether or not someone will choose you.

An individual may not be able to fully know if you can help him/her until therapy actually begins. However, your online presence can still play a factor in introducing yourself, your approach, and your therapy style him/her. For example, media interviews can help potential clients see you as not just a provider, but as an expert in your speciality area. This type of exposure allows others to see your level of skill and competence (read here for more about how media interviews can benefit your practice).

How can you present yourself so that potential clients-

  • like you
  • trust you
  • know you can help them

?

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Extra! Extra! Using a Newsletter to Build Your Private Practice

newsletter If there is anything you've taken from reading posts on Private Practice Toolbox, it likely has to do with the importance of having a strong online presence to educate and serve your community. There's a lot to consider: social media, blogging, podcasting, SEO, etc. But there's another aspect of building your practice that we haven't quite covered yet: newsletters.

Newsletters are a tool you may consider implementing for your practice. A newsletter is a letter you send out to your clients and readers updating them on what's happening with your practice (it's a good idea to send them out monthly; you don't want to overwhelm your audience with too much from you, but you also don't want them to forget about you). They can be an effective way to connect with your readers and offer some insight on topics related to your specialty, inform them of any upcoming events or seminars, and just overall keep in touch.

Newsletter or Blog Post?

If you're continually producing fresh content, there's often a question of where to place it. Does it work better for a newsletter or for a blog post? While there will be some overlap between the two, there are significant differences between what type of content is best for what medium. Anyone can read your blog or site, but your newsletter is much more tailored and specific, and only people who have subscribed will receive it. These are local users who have shown that they have a specific interest in what you have to say. So while your blog is perhaps more for the purpose of acquiring new clients, a newsletter is best fitted for engaging with current clients.

Another thing to keep in mind is that when you have information to share that you feel would be valuable for both potential and existing clients, sometimes a slight adjustment in wording or format between mediums can make your content fit both a blog post and a newsletter.

Building Your List

Email marketing is one of the most effective ways to attract and engage with clients and is the means through which you'll facilitate your newsletter. This is where you create a list of contacts to communicate with via email. But acquiring a list takes time and effort. Some therapists choose to gather emails at speaking events and conferences. Others may ask for permission to leave a sign-up sheet at physicians' offices or other public settings. Also, providing an opt-in on your website or blog is another way to generate contacts for your list. If you are taking the time to create content for newsletters, you want enough readers to make it worth your while, and building your email list is key.

Programs for Email Newsletters:

Although some do choose to send hard copies of their newsletters, most opt to use emails (hard copies quickly get expensive, and dealing with home addresses can be very inconvenient). But in order to be more efficient and professional, you'll want to use another email program than simply Gmail or Yahoo. Some well-known systems for email lists include Mailchimp and Constant Contact. These both have free trial periods and then have varying prices depending on your number of subscribers and the volume of emails you send out. Thankfully, email marketing programs for your newsletters are not very costly investments; Mailchimp allows users to send unlimited emails to 500 subscribers for only $10 per month. Take time to experiment with the different features and automations of these programs, and they can be an invaluable part of your newsletter campaign.

Newsletters are yet another way to reach out to your community and get the word out about your private practice. Consider the time investment necessary, the potential results (acquiring new clients, having more individuals come to your events, gaining more blog readers, etc.), and the costs, and then decide whether they would be a useful tool for your therapy practice.

What are YOUR experiences with newsletters?

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How Media Exposure Can Grow Your Practice: Podcast Interview

How media exposure can help grow your practice: Podcast interviewI thought you'd you enjoy this lively interview with Joe Sanok of Practice of the Practice Podcast about my private practice journey from a solo practitioner to a clinic with 3 locations and 20 employees. We cover a lot of ground during this podcast!  In addition to tips about gaining media exposure you'll also find: Tips to land high profile media interviews.

The biggest lesson I learned when resigning from managed care.

The book that helped transform my practice.

Tips for finding blog topics to write about.

How to find quality therapist to expand your practice.

How to encourage to see my colleagues when you don't have openings.

The role of social media and building an online presence.

How I became a private practice consultant.

Listen to the podcast interview here

..and here's a fun graphic specifically about how to add top-notch clinicians...

How to add clinicians to your practice

Find out more about the MostAwesomeConference.com with fellow PsychCentral Bloggers Kelly Higdon, Miranda Palmer, and Joe Sanok.

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Learn about my Private Practice Consulting

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