therapy practice

Getting 3 'Fs' In Private Practice Is A Good Thing!

letter FMy motivation for starting my private practice, Wasatch Family Therapy, was very clear. I wanted to create my ideal work environment and I knew that no one else could do that for me. I felt called to help people heal themselves and their relationships.  I knew that I wanted work with therapy clients who valued my services and time, and who were dedicated to working hard to improve their life. I wanted the flexibility to set my own schedule and take time off to be with my children and attend school and sporting events. I wanted to do paperwork that was relevant and helpful for treatment. I wanted to invite other clinicians into my professional space who were gifted therapists, genuine people, and who I enjoyed spending time with. I wanted to work as a social worker part-time and make a full-time income (a lofty goal in a profession where many work full-time and make a part-time income).

I know why I chose to go into private practice but I was curious if other therapists and counselors around the country had similar motivation opening private practice. I recently asked several therapists about their reasons for taking the leap into the business world of owning their own practices and noticed three common themes emerged. I call them the 3 "F"s of private practice: flexibility, freedom, financial opportunity.

1) Flexibility

Therapists who take the leap into private practice value flexibility in their work schedule to better balance work and family life, and to pursue other interests.  Dr. Mary Sidhwani, a psychotherapist in private practice since 2000 in Ellicott City, Maryland opened her practice so she could have the flexibility to care for her two young children. "I wanted to be able to balance both my professional and family life; to be able to spend as much time with my children as possible while they were young."  Social worker Diane Spear, LCSW-R of New York City said, "I had worked at an agency with wonderful colleagues, but private practice gave me the opportunity to set my own hours and fees."

Of his decision to open his own practice psychologist Dr. John Duffy says, "I wanted to go into private practice as I wanted control over my career: my schedule, niche, fees, client base, whether I accepted insurance, and so on. I also wanted to be able to write, consult, speak, and expand my practice, or take fewer clients, as I went along."

2) Freedom

Freedom to select a particular client population to work with and choose your own approach to treatment has drawn many therapists to open a practice. After agency work left her overworked, underpaid and burned out, Esther Kane, MSW of British Columbia chose to open a private practice because it allowed her to focus on her passion - women's issues. Kane says she loves the "autonomy and flexibility of not having to answer to anyone."

Spear says she appreciated being able to choose who she worked with and how she approached treatment. "I wanted to choose level of pathology I want to treat, choose the theoretical orientation and supervisor I'm most comfortable with, and set the environment as I prefer. In short, autonomy, autonomy, autonomy!"

3) Financial Opportunity

It's a risk to open your own practice, but when it grows, you are the one who benefits most from the financial growth. Private practitioners have the opportunity to grow their income in ways that are unlikely to happen when you work for someone else. New York City therapist Emma K. Viglucci, CFT, LMFT, CIT experienced the growth potential first-hand. Since opening Metropolitan Marriage & Family Therapy, PLLC she says, "I've grown the practice to the point where I had 10 clinicians working with me as part of our clinical team. My practice has become an Internship Placement Site for MFTs in training."

Financial need helped Lisa Gomez MA, PLC of Surprise, AZ transition from part-time to full-time private practice. After being laid off from a full-time staff position due to budget cuts Gomez says it was "the perfect opportunity to take the step of faith into full-time private practice. I love private practice because I can be as successful as I want or as flexible as I want."

What motivated you to start your private practice?

If you're thinking about venturing into private practice, what do you hope to gain?

 

Creative Commons License photo credit: Leo Reynolds

Business Planning: Does Your Private Practice Have A Treatment Plan?

Lamy Safari Fountain PenMany private practice therapists don't have a business plan or think of themselves as a "business owner."  A private practice is a business and successful businesses have a plan to help guide their growth. Even if you've never taken a business course you already know how to write a business plan.  Think of your private practice as a "client" in need of a clinical treatment plan.  Here are some tips to transform your clinical assessment and treatment planning skills into a private practice business plan so you have a clear path to grow your practice.

Assessment

Presenting problems and current complaints Identify current problems or weaknesses in the business aspect of your practice. Do you need more weekly client hours? Are you having difficulty collecting money in a timely manner? Do you have inconsistent billing practices?  Are you barely breaking even because of high overhead?

Strengths and resources What personal strengths do you bring to your practice that will help you address the presenting problems? Do you have extensive referral network with physicians? Are you detail oriented when it comes to paperwork and billing? Are you a creative problem solver? Or maybe your an excellent writer. List your strengths.

Business history What events in your practice that have shaped your business practices? Did you have some rough patches where you weren't profitable that have left you feeling fearful and desperate for referrals? Have you experienced any kind of positive successes or painful experiences in the business end of your practice that haven't been resolved? Write them down.

Business support system Just as you'd assess for client support network, take a look at your business support system. Do you feel isolated? Are you using outdated computer software that makes billing tedious? Do you have some colleagues or business consultants that you can go to for professional consultation? Identify your current support network as well as areas where you could benefit from additional support.

Treatment plan

Setting goals Identify 3 business related goals for your private practice. Break your goals into specific, measurable, timed objectives. Finally, add three action items to move you toward each practice goal. Remember, you know how to do this for clients, just shift your mindset to the goals of your business. Here's an example of a treatment plan for your business:

Goal: Reach 20 clients hours weekly.

Objective: Cultivate 3 consistent referral sources in the next 90 days.

Action 1: Set up practice website on wordpress.com to build online referrals by Nov 15.

Action 1: Send letters and business cards to all family practice doctors within 10 miles of my practice by end of this month.

Action 1: Contact a local TV news station to seek interview on how to successfully blend step-families by this Friday.

Now it's your turn to write a treatment plan for your private practice.

Creative Commons License photo credit: Digitalnative

Who’s Your Ideal Client?

“Who do you want to work with?” was the question I asked workshop participants in a recent private practice workshop at a local university. For many workshop participants, this was the first time they’d ever even considered asking themselves which clients they wanted to see in their clinical practice. Shrinking funding, crowded managed care panels, and a saturation of therapists have  left private practitioners feeling desperate to fill their schedules with anyone who is willing to see them.  However, based on my personal experience of nearly a decade in private practice, “Who do I want to work with?” is one of the most important questions a clinician can ask themselves.

This question, “Who do I want to work with?” has informed every other aspect of my practice: from my marketing and networking efforts, office location & decor, payment policies, website design, and more.

I was first introduced to this concept of an “ideal client” about 7 years ago when I picked up a practice book, Building Your Ideal Private Practice by Lynn Grodzki. I was hoping to find some guidance and direction for my solo private practice, and like most of you, I had no clue how to build a successful business and had never taken a business course.  I thought to myself, “What? I get to decide who I want to work with? It’s not just who wants to see me or who finds me on managed care panels?”  Ms. Grodzky taught me that the ideal client concept includes more than just a preferable diagnosis or demographic, but also includes identifying characteristics, values and traits.

Getting clear about which clients I want to bring to my practice has allowed me to build a joyful and thriving private practice that has grown from a solo practice to a flourishing clinic employing several therapist. Now, I am passionate about helping my clinical team at Wasatch Family Therapy, as well as the therapists who come to me for consultations, to identify their ideal clients and build profitable private practices.  This, in turn, provides excellent services to clients and allows the therapist to feel fulfilled.

Ask yourself these questions:

Which clients energizes you?

Which clients do you look forward to seeing?

What personal experiences drew you to this field?

Which clients have you had the most success with?

What social issues, population, diagnoses are you passionate about?

In Ms Grodzki's book she suggests completing these phrases to help you define your ideal client:

My ideal client appreciates…

My ideal client values…

My ideal client understands…

My ideal client agrees to…

When I first read Ms. Grodzki's book I identified my ideal client as working with educated, motivated, young adult women who were individuating from their family of origin, and trying to solidify their individual identities. They often presented with depression, anxiety, eating disorders, and relationship distress. Here's how I filled out Ms. Grodzki's ideal client inventory years ago:

My ideal client appreciates... my education. my expertise and life experience. that change is a process. that we are in a collaborative relationship.

My ideal client values... personal responsibility and accountability. professional office space. self-exploration. excellent clinical services. technology and uses it regularly.

My ideal client understands... the importance of their past experiences on their present issues. that they are responsible for their own growth. my professional boundaries and office policies. that I won't give them answers, but I will guide them in the process.

My ideal client agrees to... pay my full fee at the beginning of every session. arrive on time to sessions. attend therapy on a regular basis. emotionally invest in the therapy process.

Several months after reading Ms. Grodzki's book I looked at my schedule one morning and realized that I had an entire day filled with my ideal clients! Though my "ideal client" has evolved through the years, I've found the question, "Who is my ideal client?" to be the most important question and foundation on which to build a successful private practice.

Now it's your turn. Who is your ideal client?