Therapist Blog Challenge #9: Power of Infographics

Therapist Blog Challenge #9 Infographic

 A picture IS worth 1000 words. Find a credible infographic that is helpful to your ideal client for your next blog post.

Visually interesting and sharable infographics can provide easily digestible information for your blog readers. It's easy to find infographics on a variety of topics by doing a Google search of your area of interest and the word "infographic".

Many infographics are easily sharable with the HTML code and a copy function near the infographic. Another option for adding the infographic to your blog post is to right click and copy the "copy image location" and insert into your blog post (If you have no idea what I'm talking about contact your webmaster for help).

It is best practices to post a link back to the site where the infographic was originally posted. I've shared a few infographics below as examples that you are free to use for your blog post. Write a few sentences, embed the infographic, and you're done! This is the easiest challenge yet!

Additional reminders about the 2013 blog challenge

Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that’s OK too.

• Post a link for this blog challenge in the comment section of this blog post.

• Read, comment, and share other therapist’s articles.Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
• Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.

• Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.

• Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).

• The goal of a professional blog is to provide value to your website visitors, help them get to know your professional perspective, increase traffic to your private practice website, and build your practice.

Here are a few examples of infographics on 3 different topics. This first is from Sharecare Now and is the one and only appearance on an infographic. Feel free to use any of these for your post or search for your own!

Top 10 Online Influencers: Depression

http://www.sharecare.com/static/sharecare-now-depression-graphic

The Science of Mental Illness

Therapist Blog Challenge #6: Embed a Favorite YouTube Video

Commenting on expert YouTube videos can make for a quick and meaningful blog post that lets potential clients know more about you and provides them with helpful information.

While your blog posts may be a way of sharing your unique perspective, you can use existing content as a springboard for meaningful content. Blog posts don't have to be entirely original material. One way to do that is to share your favorite YouTube video with your blog readers and potential clients.

Many experts, researchers, and  psychology gurus have YouTube videos or channels. Find one that speaks to you and is relevant to your ideal client. Summarize why the video speaks to you and how the information will be helpful to your ideal client. Then embed their video on your own blog post. Easy, right?

How to embed a YouTube video into your blog post

• Underneath the YouTube video there are several links.
• Click on the "share" link.
• Then click on "embed" option.
• A box will open that has the code needed to embed the video on your site. Copy this code and paste it into your blog post.
• If you're totally lost here then contact your webmaster for help.

Here are a few of my favorite videos. Feel free to use these or find your own.

Additional reminders about the 2013 blog challenge

• Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that’s OK too.
• Post a link for this blog challenge in the comment section of this blog post.
• Read, comment, and share other therapist’s articles.
• Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
• Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
• Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.
• Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).
• The goal of a professional blog is to provide value to your website visitors, help them get to know your professional perspective, increase traffic to your private practice website, and build your practice.

5 Social Media Marketing Lessons From My Top Traffic Sources

Do you know where your website visitors come from? If not, it probably a good idea to start. I use Google Analytics to find out which sites are the top referrers to my private practice website WasatchFamilyTherapy.com.

The following statistics reinforce what I've already known. They illustrate that:

1. A website is crucial for private practice growth.
2. Google is king. Most people find my website through Google searches.
3. Creating valuable content that can be shared on Facebook is definitely worth the investment.
4. Guest blogging on larger sites does increase website traffic.
5. It's worth a monthly fee price to get listed in online directories.

Take a look at my year-to-date website traffic stats.

2012 Top Traffic Sources To WasatchFamilyTherapy.com | Create infographics

Do you know where your website traffic comes from? Who are your top online referral sources?