5 Steps To Transforming Your Practice Into A Thriving Business

Guest post by Edita Atteck

I believe I know who you are. You are here to be of service to others and you want to create a thriving business. You want to get client referrals, retain existing clients, and you don’t want to live from paycheck to paycheck.  You want to have a good reputation and earn client's trust.

I know first hand how starting a business is a challenge. I’ve been there and I fully respect your feelings. I left my corporate career to pursue my passion and committed to turning it into a business helping one person at a time. And I am here today to share with you six steps I believe can help guide you to building a practice that will help you and your business to thrive.

1) Crystal clear profit clarity

Just like any creation, your business starts with a foundation. Be very clear on how your business makes money. Who is your ideal client and how do you stand out from your competition? Review your current revenue model and identify gaps. What is the minimum income you need to make and what is your ideal annual income? Use these numbers to work backwards to figure out the number of hours, clients, sessions you need to have to arrive at the income you want to make. Address gaps creatively.

2) Create a website that attracts clients

Do you have a website that conveys a clear message and exceptional content to your target audience? Have you Googled your name lately? If so, what search results did you get?  Think of the words or phrases your ideal client would use in a Google search? Can s/he find you? Be visible in the digital world and that includes social media.  Just think of the hundreds of potential clients hanging out on Facebook or Twitter.  Allow your website to be a dynamic platform where clients can tap into an expanding knowledge base and valuable resources. Leveraging your online presence is essential to your success.

3) Communication and client list building

How do you communicate and build client lists? Having effective open channels of communication with your existing and prospective clients is a key to creating trusting relationships. You want to be the “go to” person when people are trying to solve their problems. Create a blog where you post valuable tips weekly or a newsletter that offers relevant content. Stay in touch with your client base. Even if some people may never book an appointment with you, they may recommend you to their family and friends because they hear from you regularly.

4) Create excellent products, services, and marketing

Brainstorm on the possibility of creating unique service offerings or value packages. It’s your job to prove to your clients that you are the solution to their problems and not the other way around.  And don’t be afraid of marketing.  I used to think that certain industries should not use marketing otherwise they may be perceived as "sleazy".  I was wrong!  Create marketing that is completely honest, ethical, and truthful and your clients will love you for that.

5) Infuse your personality into your brand

Do you incorporate your personality into your practice brand? If not, I suggest you get creative and infuse your unique personality into your brand. While many therapists can offer good therapy, nobody can replicate YOU. Step outside of the box and allow creative thinking to develop an image that is uniquely yours, draws on your strengths, and attracts the clients that you want to work with. And while you may want to be tempted to look for inspiration inside your industry, I challenge you to step outside. The biggest breakthroughs come from getting insights from professionals in other industries.

If you want to learn more about these steps, I highly recommend you enroll in Marie Forleo’s b-school program. I am a proud graduate and an affiliate.

Edita Atteck entered the world of healing, empowering, and motivating people as a result of her passion to make a difference.  Edita’s mission is to inspire her clients to overcome stress, deepen their intuition, achieve a quieter mind, heal their lives, and fall in love with their lives. The result of her passion led to founding Journey to Healing, a company dedicated to helping people live more healing, empowered, and joyful life. You can connect with Edita through her website, editaatteck.com, Facebook, or Twitter.

Plant photo (c) Canstock.com

The Gift Of Resentment

An interesting theme emerged in my private practice consultation group last week. It may seem like an odd theme for a business group -  resentment. As I shared a few of my own experiences in private practice it became very clear that I had used my feelings of resentment as a guide to lead me to my ideal private practice.

I view resentment as an amazing gift to let me know when I need to make a change or to set better boundaries. Here are a few examples that I share:

• After being in a group practice for a short time, I realized that I resented the inefficiency of how decisions were made in the group. So, I decided to go out on my own.
• After having my third child and moving to a new area years ago, I remember feeling increasingly resentful of my commute to my therapy office. That prompted me to move to an office closer to my new home.
• After I realized that I resented spending more time doing paperwork and making phone calls trying to get reimbursed from managed care companies than I was spending actually doing therapy, I started resigning from all panels.
• When I started resenting seeing clients after 5:00p.m. I stopped seeing clients in the evenings.

So, my fellow private practitioners, what are you resenting in your practice?

How can you use resentment as a gift to make needed changes and bring you closer to your your ideal practice?  

Private Practice Marketing Made Easy

Last week I spoke to group of local therapists on "Marketing Your Private Practice" and a record number of people attended the presentation. Why? Because therapists in private practice feel ill-equipped and uncomfortable with the business aspects of private practice. It's rare that a marketing course is included in a mental health graduate school curriculum, and few internships and practicums offer marketing mentorship. In my graduate program in social work, just the words "private practice" were treated as "bad words," as if making money while helping people was somehow morally wrong.

For some therapists  the word marketing brings up feelings of anxiety, even dread. "I am not comfortable with self-promoting," I've heard many therapists say.  "I'm not in this for the money so I hate to think that I have to market my services."

Over nearly 10 years in private practice I've learned that marketing isn't as difficult or scary as it sounds. Most therapists already have the relationship skills that make marketing effective. You're already good at building relationships and communicating. You just need to apply your skills differently.

 Build relationships of trust

You already know how to market, because marketing is simply building relationships of trust in a different way. Marketing requires reaching outside of your therapy office, and often beyond your comfort zone. Whatever strategy you use: talking to strangers, talking to friends and colleagues, meeting with physicians or schools, or finally getting a website, it's all about building relationships of trust.

Let 2 simple questions guide all of your marketing

• Who is your ideal client? Identifying your ideal client is  not just getting clear on the demographic and diagnoses that you like to work with, but also the characteristics, values, and traits that you look for in a client.
• What is your basic practice message? This is a simple message that focuses on one aspect of your work and emphasizes the benefits of your services in layman's terms.

Talk to everyone and anyone about what you do

In graduate school you learned how to communicate, build rapport, and put people at ease. Building relationships of trust isn't just limited to talking with your clients. Effective marketing is simply applying all of the skills you know to a broader group of people. Talk about who you want to work with what you do with strangers in the grocery store, neighbors, extended family members, or online communities, media contacts, or other professionals.

Remember you're promoting your passions, not yourself

Effective marketing isn't about pushing yourself on others, but about letting the things that you're passionate about shine through in every conversation, every blog post, every interview, an every page of your website.

It only takes three

According to private practice guru Lynn Grodski, it only takes a few "practice angels" to have a full practice-three people who will consistently refer your ideal clients to you. You probably already have three referral sources ready to refer to you. All you need to do is warm the connections you already have.

How do you feel about marketing your practice? What works and what doesn't? Share your comments below

photo credit: Hen3k Hen3k

World Mental Health Day: I've Never Met A Shrink Who Didn't Need One

My grandpa used to say, "I never met a shrink who didn't need one," as if that was a valid reason for not seeking help for mental health problems. After being a therapist for nearly two decades, I totally agree with my Grandpa.

Therapists are an interesting and colorful bunch and we definitely have our own share of mental health problems. I'd take grandpa's phrase even farther by saying I've never met a person who didn't need a shrink. We can all benefit from examining our experiences and getting an outside perspective from a mental health professional during difficult times.

The most effective therapists I've worked with, as a colleague and as a client, are those who've already worked through some of their own mental health and relationship struggles with a therapist, have a handle on their own pain and vulnerability, understand their family relationship patterns, and are comfortable walking with others through their pain. Not only is working through issues with your own therapist good for your own mental health and personal relationships, it's also good for your therapy practice.

Here are 5 Reasons Your Own Therapy Is Good For Your Practice:

1- Increased empathy for and effectiveness with clients

Being willing to be "the client" in therapy is a gift to your own clients. Just like it's impossible to be a trail guide on a mountain you've never climbed, it's impossible to take a client into emotional terrain you've never traveled before. As we sit with clients in their painful crises, we are better able to "go there" with them in the therapy process if we can access of our own experiences.

2- Awareness of countertransference keep clients engaged in therapy

After training and managing therapists for several years, I've noticed that those who've done their own work in therapy have a better handle on countertransference issues that arise with their clients, they are less overwhelmed by the feelings, and they are more willing to process their own emotions in supervision. Therapists who have done their own therapeutic work  are better able to keep clients engaged in meaningful therapy, which is crucial to success in private practice.

3- Feel deserving of success and financial compensation

Therapist's I've supervised or consulted with who have difficulty collecting fees, setting boundaries, or allowing themselves to be successful in their practice are usually plagued by unresolved issues from their past. Working through your own childhood wounds, past trauma, or family of origin issues can free you to create and to embrace your own success in private practice.

4- Healthy boundaries with client's and colleagues

Therapists who've done their own work are less likely to enact their unresolved issues with colleagues and clients. They are also able to set and maintain appropriate boundaries with clients with out guilt. For example, if a therapist is still stuck in trying to please a parent, it may be extremely difficult for a therapist to tell a client that they don't have any evening appointments available because they may want to avoid dealing the client's disappointment.

5- Create a meaningful practice and avoid burnout

Your own work in therapy allows you to be a healthier individual and create a thriving therapy practice. Unresolved and untreated mental health issues will block your success. Your business will likely mirror the places you're stuck personally.  Doing your own therapy work will allow you to feel empowered to work with clients that energize you, work from an abundance mindset, and feel worthy of professional success.

How has your own work in therapy impacted your private practice?

Read my World Mental Health Day blog post on JulieHanks.com "Do your emotional family history"