Therapist Blog Challenge #16: Surviving the Holidays

Therapist blog challenge #16 focuses on how to help readers make it through the crazy emotional stress of the holiday season.

[Headline] Come up with a catchy title for your blog post.  Here are a few examples:

Crazy Christmas and Hectic Hanukkah! How to Make it Through the Holidays

How to Survive Holiday Chaos and Have Fun with The Family

Dealing with Holiday Stress: Tips to Get You Through

[Strong Intro] Lay out the topic with a little more detail.  Below is an example.

The holidays are upon us! Time to deck the halls, eat delicious food, and spend time with the family. And while 'tis the season to be jolly, experience tells us that not every moment will be perfect. Stress levels and emotions can run high, and our mental sanity can take a hit. Here are strategies to deal with holiday chaos and actually enjoy the season:

[Scanable Content]

Break your content into smaller, readable sections with a clear sub-heading.

Anticipate Some Stress

If you are expecting absolute perfection, you will be let down. Prepare for the holiday vacation knowing that there is going to be some stress involved. Your in-law might offend you, the kitchen will be a mess, you might get overwhelmed with all there is to do, etc. By understanding that things will be hectic at times, you can have realistic expectations and prepare to deal with such moments. This is not to suggest that you should set yourself up for a miserable, anxiety-filled family vacation. On the contrary, by anticipating some stressful moments, you'll be more able to savor the good ones.

Don't Schedule Every Minute

It's exciting to plan a fun-filled vacation, but if you find yourself or others constantly worn out from the non-stop skiing, baking, or outings, take a step back from all the activities. Sleep is valuable for everyone, so amidst the holiday partying, make efforts to meet the needs of your physical body. Instead of going out to a movie, why not watch one at home so the little kids can start to unwind before bed? Consider lightening up the calendar a little bit.

Plan for Alone Time

If you're married, single, or in a relationship, take time away from the family crowd to refresh. This may mean going for a jog, scheduling a quick date, or doing anything that lets you relax and be yourself. It will be a nice break from the hustle and bustle of the family party and can rejuvenate you to spend more time with them.

Decide to Be Happy

Even if you're stressed, even if you're tired, even if there's some family tension, decide to be your best self. A negative attitude is contagious, and no one likes a party-pooper! On the contrary, a positive outlook is infectious as well, so send out good vibes to others who may be feeling the holiday stress as well. It's likely that you get to be with large groups of family only every so often, so make the most of that time.

[Strong ending paragraph] The final paragraph wraps up your post and can include a summary of important points.

Remember that the holidays are meant to be an enjoyable time with loved ones, not a torturous event. By having realistic expectations, practicing self-care, and taking things easy, you can enjoy the holiday season.  How do YOU handle holiday stress?

Now get to writing!

Additional reminders about the 2014 blog challenge

• Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that’s OK too. Post a link for this blog challenge in the comment section of this blog post.
• Read, comment, and share other therapist’s articles.
• Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
• Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
• Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.
• Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).
• The goal of a professional blog is to provide value to your website visitors, help them get to know your professional perspective, increase traffic to your private practice website, and build your practice.

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10 Ways To Become A Go-To Media Expert In Your Field

Want to tell thousands of people about your practice? Tips to landing regular media interviews.

What do you think of when you think of professional networking? Private practice therapists who I’ve worked with in business consultations usually consider networking to be meeting with other like-minded professionals for lunch or handing out business cards to physicians offices. While those are important ways to make connections that build your therapy practice, there are other ways to get the word to thousands and thousands of people in one shot, instead of just a few folks at a time.  Rarely do therapists think of networking with producers, reporters and journalists.

Over the last few years I’ve focused on developing relationships with producers, journalists, and reporters in various media platforms. There are a few who now contact me for quotes when they need expert quotes or interviews. I've landed regular local TV, radio, and news interviews as well as interviews with top-tier publications and shows: Wall Street Journal, Fox News, Parenting, Woman's Day, Women's Health, and others. Here are some things I’ve learned about what works when building relationships with reporters, journalists and producers.

1) Seek out opportunities

Keep an eye out for opportunities to interview with local and national reporters. Sign up for services that notify you of reporters looking for interviews, like Reporter Connection, ProfNet Connection, Expert Engine. Contact local radio, television, and newspaper companies and offer your expertise on newsworthy topics.

2) Know what’s ‘newsworthy’

When pitching stories or interview topics to local journalists and reporters it’s crucial to know what they’re looking for. Sorry, but the fact that you’re going into private practice specializing in family therapy is not newsworthy; however, news and other TV programs might be interested in getting your thoughts on a new study showing how cultivating self-compassion helps individuals manage divorce. I suggest getting into some “media-minded” habits:

• Watch national news headlines. Pitch a local spin on those stories to local TV producers.
• Suggest seasonal topics. Pitch interviews around managing holiday stress, or Halloween safety tips for children in October.
• New research is “news.” Keep an eye out for interesting research that’s relevant to your practice and offer to interview.

While what counts as newsworthy must be modified to your particular practice and community, MediaCollege.com generally defines a story as newsworthy if it has the following characteristics:

• Timing – News is all about stories that are current and new
• Significance – Something that affects large numbers of people
• Proximity – An event happening close to home
• Prominence – Involves someone famous or well-known
• Human Interest – Appeals to emotion, novel, off-beat, interesting

3) Know how to write a press release

When pitching to media you need to speak their language, which means learning how to write a press release.

• A press release needs to be in a specific press release format. Here’s an excellent example: EReleases.com.
• Read other releases. Here’s a release I helped one of my therapists at Wasatch Family Therapy, LLC write one recently based on her dissertation research: Mean Girls Get Married: Teens Don’t Always Grow Out of Mean Girl Behavior and End Up Using Emotional Manipulation On Spouse.
• Don’t send attachments. When you email a press release (or a pitch/proposal) to local news and TV producers, cut and paste it in the body of the email, do not send as an attachment (it’s one more thing that makes their job more difficult).

4) Respond to requests ASAP

I’ve come to realize that journalistic deadlines are incredibly tight, and the sooner I respond, the better. I’ve interviewed one afternoon for an E! Online article and it posted that same evening. When I get an email request for an interview I will respond right then on my smart phone with comments off the top of my head. I’ve been known to pull over on the side of the road while driving carpool to respond to an interview request. If a reporter or producer contacts you, respond immediately or the opportunity will pass you by. Decide ahead that you’ll say “yes” (and think about how you can make it a positive and confident “yes”).

5) Speak in layman's terms

Talking with the popular media is different than talking with colleagues. When speaking with therapists we can talk in short hand with acronyms like DBT, CBT and EFT; we know what transference and countertransference are, but most people don’t know and don’t care. In pitches and in correspondence always use layman’s terms that can be easily understood even if someone’s never taken Psychology 101.

6) Let your passion show

I think part of why I’ve been successful in getting quoted in national publications is because I show my passion for the work and for the topic of the story or article. Even in email correspondence, don’t be afraid to show your personality and to be approachable. I also openly share my gratitude for the interview opportunity and how much I enjoy media interviews.

7) Make your contact info easy to find

In all correspondence make sure that your name and credentials (the way you’d like them to appear if you’re quoted), your email address, and your cell phone number are easy to find in any correspondence or voicemail. Reporters don’t have time to hunt you down.

8) Know how to make their job easier

Reporters, producers, and journalists are extremely busy and always on multiple deadlines. They don’t have time to calm your anxiety or to walk you through the interview process.

• Send only relevant information. Highlight the most important information you’d like to talk about and a brief line or two about you and your practice or your “basic professional practice message” (see my elevator speech post). Through a brief stint as a producer and host of a local lifestyle TV show I learned what makes a good and a difficult interviewee. One of the hardest parts of screening potential guests was skimming through too much information hunting for the relevant points. You can always add more information as needed.
• Limit your correspondence. Respect the reporter’s, journalist’s or producer’s time. Though getting an interview might be a big deal for us as the therapist, it’s just one of many details they are trying to juggle.
• Know their demographics. Understand the demographic for a given newscast TV show, newspaper, or magazine so you can pitch relevant and helpful topics (have some “audience awareness”; if you don’t know the primary audience, ask).

9) Ask them to contact you again

At the end of each interview or correspondence, whether you interview or not, be sure to ask them to keep you in mind as a resource in the future and to keep your contact information should they need your expertise in the future. If you’re an easy expert to work with and you are eager to interview, my experience is that many journalists will take you up on your offer to interview again.

10) Be a resource

I’ve learned that offering myself as a resource is a great way to build bridges with the media. I often tell reporters, producers, and journalists contact me whenever they need someone to interview on a mental health or family relationship topic, and that if I can’t do it, or don’t feel qualified, I will find them someone who would do an excellent job.