We all know the holiday season can be stressful and filled with everything from difficult family dealings to enhancing feelings of depression and loneliness. Take this opportunity to reach out and share helpful tips to get your clients and readers through the holiday season. Whether lighthearted or serious, how you approach the topic depends on how you can best serve your ideal client.
One of the most popular blog posts on my private practice site Wasatch Family Therapy was a blog inspired by the 2003 movie, Elf. A therapist used Buddy the Elf's most popular sayings to write a blog incorporating positive psychology. This lighthearted approach using a beloved holiday character can be a sweet way to offer some great tips for getting through the holiday season. Remember to write something that speaks to you and your ideal client.
Here are a few possible topics:
- Holiday stress
- Difficult family situations
- Co-parenting and the holidays
- Preventing loneliness
- Giving back/community service
- Gift giving
- Creating Holiday traditions
- Don't forget the Griswolds, The Grinch, Santa Claus, A Christmas Story or any other characters you love that always have something to teach!
Additional reminders about the 2013 blog challenge
- Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that’s OK too.
- Post a link for this blog challenge in the comment section of this blog post.
- Read, comment, and share other therapist’s articles.
- Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
- Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
- Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.
- Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).
- The goal of a professional blog is to provide value to your website visitors, help them get to know your professional perspective, increase traffic to your private practice website, and build your practice.
As healers, we genuinely like to do our work. Guiding clients through the therapy process and seeing them make progress is why we do what we do. But if you're in private practice, you know there's a lot going on in the back end and that it's crucial to run an efficient and organized business.